If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You'll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.
- To provide an understanding of the importance of website statistics
- To highlight opportunities to increase ROI through understanding visitor traffic and experience
- To provide steps for installing Google Analytics to your website
- To learn the basics of search engine optimization
- To provide steps for creating goals and tracking funnels
- To provide steps for creating and using campaign and eCommerce tracking.
At the end of this course you will:
- Understand the importance of website statistics.
- Know how to increase website ROI
- Understand how to install Google Analytics
- Know the basics of search engine optimization
- Understand how to create goals and tracking funnels